LET'S IMAGINE AFRO-ANIME: The Impact of Anime on Global Fashion.

Anime has become a popular source of inspiration for designers globally, with its captivating visuals, imaginative storytelling, and distinct aesthetics. This trend has seen anime-inspired designs emerge in various fields, including high fashion and streetwear. At SNFM, we have been contemplating the implications of this trend on the future of Afro-fashion.

From Gucci’s flora campaign, Jujutsu Kaisen X Dolce & Gabbana, Sailor Moon X Jimmy Choo, and this year’s Loewe’s ‘Howls Moving Castle’ collaboration with Studio Ghibli, anime has made its mark across the luxury fashion verse.

ONE WORLD ONE MARKET

Luxury brands are exploring innovative collaborations to appeal to a wider audience as markets become more accepting of diverse concepts. The Asia Pacific region is the world's largest luxury fashion market, and the popularity of anime and manga has made it an attractive destination for luxury brands. They are now looking to Japan for inspiration in design and creating collections that blend Eastern and Western styles.

SUBCULTURES INFORMING CULTURE

The subcultures of anime and manga have had a noticeable impact on mainstream culture. Luxury brands are taking note of this influence and partnering with anime studios to create collections that appeal to a wider audience. This collaboration allows them to differentiate themselves creatively from the mainstream.

CARTOONISATION AND ESCAPISM

In a world where images are constantly being shared and re-shared online, designers are looking for ways to create designs that are instantly recognizable and shareable. Take MSCHF’s infamously viral red boot, for example – cartoonification allows designers to create designs that are highly visual and have a strong impact on social media platforms.

Why Afro-Fusion Should Go Anime

Anime Exports

The intersection of Afro-fusion and anime holds immense promise, and here's why. Anime, with its enchanting blend of storytelling and aesthetics, offers a unique opportunity for Afro-fusion designers to tap into a global market. By infusing Afro-fusion with anime's magic, designers can create collections that transcend borders and resonate with a worldwide audience, amplifying the cultural exchange.

An Appeal to Diverse Audiences

The combination of Afro-fusion and anime is a perfect match due to their shared essence of diversity. Anime's wide range of themes and genres makes it universally appealing, connecting with people from all walks of life. Afro-fusion designers should take advantage of this opportunity by incorporating anime-inspired elements into their creations. This will help bridge the gap between subculture and mainstream culture and create a space where diverse identities and expressions are celebrated.

Stay tuned for more exclusive coverage in the upcoming SNFM newsletter. Until then, let your imagination unfurl and your style ignite.

Yours in Fashion

SNFM