Cultural Convergence: Samuel Ross and Absolut Redefine Avant-Garde Spirits

In a groundbreaking collaboration, the trailblazing British fashion designer and visionary behind A-Cold-Wall, Samuel Ross, has left an indelible mark on the world of design once again. This time, he ventures into spirits, joining forces with Absolut vodka to create a mesmerizing limited-edition China-inspired vodka collection. Brace yourselves for an extraordinary union of cultures, encapsulated in the form of SR_A's masterful industrial design.

Prepare to be enchanted by the allure of the one-litre vodka bottles, each exuding exclusivity with a limited run of only 1,350 bottles. These coveted pieces of artistry will be made available exclusively in China, accessible through Absolut's innovative WeChat mini-program, the illustrious Absolut Lab. But that's not all—Ross has a few more surprises up his fashionable sleeve. To add a touch of elegance and sophistication, he has thoughtfully crafted 100 limited-edition gift sets, complete with a chic cocktail shaker and an ice bucket, all artfully harmonizing with the glorious red hues of the bottle design.

This captivating creation transcends mere aesthetics; it's a profound celebration of cultural fusion. Absolut, in an official press release, aptly conveys the essence of the design, stating, "The design champions the mixing of cultures," marrying Ross's signature avant-garde vision with the richness of Chinese heritage. Each bottle is a canvas, meticulously embossed with a captivating heatmap design, showcasing China's grandeur through the mesmerizing dots and silhouettes, all elegantly swathed in the symbolic Chinese red—the very epitome of life, vitality, and light. These visual delights symbolize the harmonious convergence of diverse individuals and ideas, igniting bursts of energy, creativity, and a beautiful tapestry of diversity.

Captivated by this unique opportunity, Ross shares his enthusiasm, stating, "I have always respected and loved Absolut's viewpoint and how the brand conveys a unique message. In terms of color, typography, and bottle design, it is formidable. The brand also has an intensity, richness, and joy to unlock. An opportunity to add layers to the strong identity, to tell a different story – without changing it, providing a new window to the brand for every demographic."

Tad Greenough, the brilliant mind and global chief creative officer at The Absolut Company echoes the sentiment, affirming, "We want to champion the coming together of different cultures in cities that harbor inclusion and diversity. We believe that when we mix, we create better together, and we've been partnering with artists and creative communities for 40 years to bring this message to the forefront." The seamless collaboration with Samuel Ross is a testament to this shared vision, effortlessly blending Ross's industrial, London-inspired aesthetic with the captivating Chinese context.

Prepare to be captivated and inspired as the limited-edition China-inspired Absolut vodka collection graces the world stage. This extraordinary blend of culture, art, and spirits is poised to leave an everlasting mark on the discerning palates and artistic sensibilities of connoisseurs and trendsetters alike. Step into a realm of creativity and unity, where the boundaries are but mere illusions, and innovation thrive.